parithimal saravanan

One system. Six products. Three client brands.

Six enterprise products, three distinct client identities, one shared UI architecture. Designed a design system that delivered visual coherence while each client brand expressed itself independently.

• 6Products
• 3Brands
• 1System

• Token Architecture
• Multi-Brand Theming
• Component Governance

Procurement data visualization for government

Replacing fragmented Excel workflows with a role-based procurement dashboard for a government entity. Leadership gained live spend visibility for the first time.

• 5Roles
• 1Dashboard
• 0Excel sheets

• Data Architecture
• Power BI / DAX
• Dashboard Design

National innovation platform — idea to commercialization

Led the UX architecture for a national innovation platform spanning five industrial domains, four user roles, and the full journey from idea submission to commercialization.

• 5Domains
• 4User roles
• 1Platform

• Research & Strategy
• Behavioral Design
• Experience Architecture

End-to-end procurement redesign — after three failed attempts

The procurement platform was live. It just didn't work. Three previous redesign attempts had failed to stick. Reframed the brief, renegotiated the scope, and built something that worked.

• 3Prior fails
• 1Reframe
• 40%Cycle time ↓

• UX Architecture
• AI Product Strategy
• Systems Design

Redesigning the end-to-end credit card experience

Users had mostly abandoned a credit card app that technically had everything they needed. The real issue wasn't the interface — it was how the whole thing was put together.

• E2EJourney
• IARedesign
• 5Pain points resolved

• Journey Mapping
• IA & Card Lifecycle
• Interaction Design

Corporate mobile banking for the largest bank in the Middle East

A vague brief — 'build a corporate mobile banking app' — turned into a clear product direction. From aligning three teams to shipping an app that corporate treasurers actually trusted.

• 3Teams aligned
• 1Direction
• ~60%Approval time ↓

• Product Strategy
• UX Architecture
• Interaction Design

Turning a client escalation into a scalable BI system

The BI platform came mid-escalation. Client expectations had never been converted into structured requirements. The escalation closed. The client went from complaint to active appreciation.

• 2wkEscalation resolved
• 150+Reports standardised
• ~90%Styling effort ↓

• BI Architecture
• KPI Framework
• Power BI Theming