All case studies
Consumer Finance · Credit Card

Premium
Credit Card
Platform

A premium credit card issuer's customer journey was fragmented across channels - acquisition, onboarding, and servicing all operated independently. I led UX strategy and design for a unified card management platform, reducing application drop-off and giving customers a single, coherent interface for their credit relationship.

My Role
UX Architect & Product Lead
Timeline
2022
Industry
Consumer Finance · Banking · UAE/GCC
Deliverables·UX strategy, user research, journey mapping, interaction design, prototype, design system components