Each case study documents the full decision arc - problem, approach, trade-offs, and what actually changed.
Six enterprise products, three distinct client identities, one shared UI architecture. Designed a design system that delivered visual coherence while each client brand expressed itself independently.
Replacing fragmented Excel workflows with a role-based procurement dashboard for a government entity. Leadership gained live spend visibility for the first time.
Led the UX architecture for a national innovation platform spanning five industrial domains, four user roles, and the full journey from idea submission to commercialization.
The procurement platform was live. It just didn't work. Three previous redesign attempts had failed to stick. Reframed the brief, renegotiated the scope, and built something that worked.
Users had mostly abandoned a credit card app that technically had everything they needed. The real issue wasn't the interface - it was how the whole thing was put together.
A vague brief - 'build a corporate mobile banking app' - turned into a clear product direction. From aligning three teams to shipping an app that corporate treasurers actually trusted.
The BI platform came mid-escalation. Client expectations had never been converted into structured requirements. The escalation closed. The client went from complaint to active appreciation.