Innovation & Product Development Hub

Empowering a new generation of innovators - UX Case Study
“Asking users to adopt new behaviors or even modify their existing behaviors is very, very hard.”

— Khoi Vinh

Overview

Aramco is developing an ambitious new project called LAB7, a purpose-built facility supporting innovators and entrepreneurs within the Kingdom
Successful applicants with breakthrough ideas, but who lack the technical skills or equipment to implement them, will get the help they need to see projects through to fruition – and prepare their products for market. It aligns with the Company’s commitment to finding efficient solutions that promote sustainable global development

A highly skilled team of Aramco support staff will be on hand to provide technical expertise when required, leveraging the company’s wide range of capabilities to fill a crucial gap in the innovation value chain.

Idea Journey

Personas

Ayub Khan
Innovator

Ali Beckbah
iTalent

Ahmed Shaikh
Supervisor

Salil Shaikh
Expert

Targeted Domains

Innovator Screens

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Idea Submission

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