Career Timeline
From execution to architecture to product thinking.
18+ years across enterprise SaaS, IoT, pharmaceutical software, and AI-first platforms. A career defined not by job titles, but by the growing scope of problems I was trusted to solve.
Strategic Consulting
2019 – PresentMoved from delivering UX to architecting intelligent enterprise platforms — shaping how AI is experienced across banking, government, and procurement at scale.
AI UX Architect & AI Product Manager
Leading AI product strategy and UX architecture across Banking, GovTech & Procurement — defining human-AI interaction patterns that drive measurable adoption.
Key Achievements
- Architected conversational AI journeys for a leading Middle East bank, driving 35% adoption lift through AI-assisted onboarding flows
- Co-led Catalyst AI programme — designing human-AI collaboration frameworks to scale employee-driven innovation
- Translated AI architectures into executive storyboards influencing multi-million-dirham contract wins
- Built AI interaction prototypes validating conversational flows and agentic UX across 50+ user research sessions
Smart Home & IoT
2013 – 2019Scaled from individual contributor to design team lead — owning cross-platform UX for global consumer products serving over a million users.
Senior UX Designer
Led UX and interaction design for Logitech's Smart Home and enterprise products across web, mobile, tablet, and remote interfaces, managing a team of 4 designers and serving over 1 million users.
Key Achievements
- Managed a team of 4 UX and visual designers, driving experience transformation across web, mobile, tablet, and remote interfaces
- Reduced remote setup time from 20 minutes to 140 seconds across Web, iOS, Android, Windows, and Mac
- Decreased customer care calls by 89% related to entertainment device replacement in universal remote control systems
- Improved user satisfaction by 20% and information findability by 60% through redesign of Clinical Trial Management Software
- Collaborated with Apple design team to define user experiences and support HomeKit integration for POP Smart Switch
- Implemented localisation across six languages: English, French, German, Dutch, Spanish, and Italian
Systems Thinking
2008 – 2013Developed a systems-level design perspective — building unified design languages and information architectures for regulated industries.
Usability Analyst
Developed unified design language and improved usability of core product components for pharmaceutical software platforms.
Key Achievements
- Developed a unified design language across the web application and reinforced it through a UX/UI style guide
- Improved usability of core product components, making them more accessible to non-technical users
- Worked within an agile team alongside developers, delivering design assets and ensuring accurate implementation in HTML/JavaScript
- Increased user satisfaction by 20% and findability by 60% through redesign of a mega-menu for pharmaceutical software
Foundation
2005 – 2008Built the craft fundamentals — information architecture, front-end engineering, and visual design — that underpin every subsequent career decision.
Associate Consultant
Consulting role focused on information architecture, usability evaluation, and content deployment for enterprise web applications.
Key Achievements
- Designed information architectures, workflows, and user interfaces for web applications
- Evaluated websites and applications to identify usability issues and areas for improvement
- Contributed as a content deployment engineer, creating HTML pages and CSS
User Experience Engineer
Bridged business requirements and engineering through UX specifications, integrating design components within enterprise application frameworks.
Key Achievements
- Translated business requirements into functional specifications including sitemaps, user flows, and wireframes
- Integrated UI/UX components within ASP.NET and JSP environments for medium to large-scale applications
- Ensured adherence to guidelines, process flows, and timely delivery while coordinating with client managers
Web Designer
Started career at a startup building goal-oriented websites with a focus on UX, storytelling, and performance optimisation.
Key Achievements
- Defined goal-oriented design processes, estimated timelines, and ensured on-time delivery
- Designed and developed websites with a focus on UX, storytelling, typography, and visual design
- Built custom WordPress websites using PHP, MySQL, JavaScript, HTML5, and CSS3
- Monitored website performance and improved SEO rankings through optimisation efforts
Career Summary
What this journey built
UX Craft Foundation
Deep hands-on expertise across every layer — visual design, interaction, information architecture, and front-end.
Enterprise Systems Thinking
Ability to design at platform scale — unified languages, governance models, multi-product consistency.
Product Leadership Maturity
From team lead to product strategist — owning direction, prioritisation, and measurable outcomes.
AI-First Design Perspective
Designing the human layer of AI — conversational flows, agentic workflows, trust architecture, decision intelligence.
Cross-Domain Depth
Banking, pharmaceutical, smart home, government, oil & gas — pattern transfer across regulatory and technical contexts.
Execution to Architecture
A practitioner who moved from screens to systems — capable of both granular craft and strategic platform shaping.