Seven projects. Measurable outcomes.
Each case study documents the full decision arc — problem, approach, trade-offs, and what actually changed.
One system. Six products. Three client brands.
Six enterprise products, three distinct client identities. One shared UI architecture. Designed a design system that delivered visual coherence while each client brand expressed itself independently.
Redesigning the end-to-end credit card experience
Users had mostly abandoned a credit card app that technically had everything they needed. The real issue wasn't the interface — it was how the whole thing was put together. Rearchitected the end-to-end experience.
Corporate mobile banking for the largest bank in the Middle East
A vague brief — 'build a corporate mobile banking app' — turned into a clear product direction. From aligning three teams with three different ideas to shipping an app that corporate treasurers actually trusted.
End-to-end procurement redesign — after three failed attempts
The procurement platform was live. It just didn't work — not reliably, not at scale. Three previous redesign attempts had failed to stick. Reframed the brief, renegotiated the scope, and built something that worked.
Procurement data visualization for government
Replacing fragmented Excel workflows with a role-based procurement dashboard — built on Dynamics 365 and Power BI — for a government entity. Leadership gained live spend visibility for the first time.
National innovation platform — idea to commercialization
Led the UX architecture for a national innovation platform spanning five industrial domains, four user roles, and the full journey from idea submission to commercialization.
Turning a client escalation into a scalable BI system
The BI platform came mid-escalation — and the problem wasn't what it looked like. Client expectations had never been converted into structured requirements. The escalation closed. The client went from complaint to active appreciation.
Want to talk through a specific problem?
Each case study here started with a conversation. Start with the problem — I'll tell you how I'd approach it.